Product managers are responsible for developing and executing the product strategy. Product managers facilitate cross-functional collaboration with designers, engineers, marketers and other stakeholders to deliver a quality product or service. They do this by understanding customer needs, developing innovative solutions and overseeing projects from concept to completion.
There are 3 main phases of execution
- Identify high value problems worth solving and who is impacted by these problems by researching competitive offerings
- Developing an execution plan based on data collected, which outlines timeline milestones that will be completed over time
- Coordinate the implementation of the project and be responsible for the overarching delivery of the product, including measuring success KPIs
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