A company’s culture is made of four components: leadership, values, environment, and company goals. Measuring company culture can be assessed by using a company cultural assessment tool or survey in order to get feedback on these components from employees.
Once you know what your organization's current company culture looks like (or will look after some changes), it's important that this information reflects the values found within the corporate mission statement - otherwise known as "the way we do things around here." It should also reflect where they want their company to be going too for sustainability/future success because every business has its own personality type.
Company cultures that are successful have a large amount of company pride and employees feel like they're part of something bigger than themselves. Since company culture is an important part in recruiting, it will also help attract the right people to work for your company as well.
There's no one way to define what a company's culture should be or how you go about creating it so this means businesses need to keep working hard at finding their own voice through trial and error.
Here is the greatest content available on how to build a killer company culture, why it's important, and how to measure the impact.