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A Summary of

Zero to Product/Market Fit – it’s really hard

by
Andrew Chen
Andrew Chen
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What to do to achieve product/market fit

  • Traction is everything
  • Once you get to product/market fit, you can shift your focus to distribution and growth and win the market

What to do if you don’t have product/market fit

  • Find a point between new and pre-existing product categories 
    • New Product = a lot more risk 
    • Pre-existing product = less risk but more competition, expectations etc. 
  • The easiest short-term path is to clone something that already has product/market fit
  • Build something that consumers fundamentally understand, but with a clear innovation that you can market around.

Common mistakes people make

  • Too much “minimum” in MVP (Minimum Viable Product)
  • Technology in search of a problem
  • Building things that sound cool internally but no one else cares about
  • Bad market and product decisions

How to scale

  • Deploy VC money and hire operators who have scaled before
  • Paid ads, viral loops, SEO
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