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A Summary of

Your marketing doesn’t need to reinvent the wheel

by
Geoffrey Keating
Intercom
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David Ogilvy's iconic ad

  • He didn't spend hours trying to come up with a brand new tagline, he repackaged an old one.
  • He approaches writing like building a bridge
    • If you know how, you can use the same materials

If you want to stand out in marketing, be consistent

  • Not everyone has seen everything before
  • Messages take multiple impressions to get through
  • Repackage and market ideas again

Reuse isn’t just for marketing

  • Patterns of UI and code can benefit from reuse
  • Every time you repackage something, it gains clarity
  • Apply this mindset carefully, you will need innovation as well
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