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Why you should make it easy for users to quit your product

Andrew Chen
Andrew Chen
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While most entrepreneurs fear customers deleting their accounts or canceling their subscriptions, making exits easy for your customers actually aligns with self-interested thinking.

  • To ultimately reach product/market fit, you need feedback from your users.
  • You need to find ways to get explicit feedback about what your users hate and what they love, and sometimes getting those data points can only happen when users leave.
  • This will allow you to improve your product and get closer to product/market fit faster.
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