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Why low-fidelity prototyping kicks butt for customer-driven design

by
Andrew Chen
Andrew Chen
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You want your customer-driven design product to be the right one, no matter how many iterations it takes. Low-fidelity prototyping is useful for its iterative, customer-focused approach.

Get better feedback

  • When the prototype you present is too perfect, people don’t give the most useful feedback

It’s great for A/B testing

  • You don’t want 2-3 pixel-perfect mockups, you want more rough mockups so you can select the most high-variance candidates.

Make the cost of mistakes cheap

  • A low-fidelity prototyping process makes changing directions easier

Refine the page flow, not the pages

  • With low-fidelity, it’s easy to draw lots of small pages and link them up in a flow, allowing for changes that feel natural when the prototype is rough

Work your way up to high-fidelity

  • High-fidelity prototyping should be implemented in the later stages
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