Arrow icon
Ness Labs: Make the most of your mind
Learn more about Joggo

A Summary of

When has a consumer startup hit product/market fit?

by
Andrew Chen
Andrew Chen
View original

Summary

  • There is no easy test to prove product-market fit but you will feel it when it is happening
  • If you can confirm pre-existing demand in a market and design against the needs of the market you will have better product design

Validating Product-Market Fit in Consumer Internet

  • A market consists of all the consumers who can search for and compare products for a use case they already have in mind
  • Determine pre-existing demand using Google Keyword Tool to determine how many people are searching keywords that lead to your site
  • If the people searching is in the millions you have a large market
  • A great market has a large number of potential users, high growth and ease of user acquisition
  • Do not worry about competition or monetization as you can move those levers - you can't make a market
  • You can design your product for the market on the most important attributes to differentiate your product

Related content
See all posts
Arrow icon
/
Andrew Chen
/
Andrew Chen

Zero to Product/Market Fit – it’s really hard

Read more
March 11, 2013
/
Andrew Chen
/
Andrew Chen

Minimize your Time to Product/Market Fit

Read more
June 25, 2007
/
Marc Andreessen
/
Marc Andreessen

The only thing that matters

Read more
May 28, 2011
/
Andrew Chen
/
Andrew Chen

When has a consumer startup hit product/market fit?

Read more
January 28, 2020
/
Lenny Rachitsky
/
Lenny's Newsletter

How to know if you've got product-market fit

Read more