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When does high growth not imply product/market fit?

by
Andrew Chen
Andrew Chen
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Growth does not equate to achieving product/market fit

Products can be separated into two components: - Distribution tactics - The viral loop that draws in new users - Product experience - The product’s usage patterns In some cases, a product has a viral loop that is not compatible with its product experience. After completing the viral loop, the product’s value diminishes, leading to low retention rates.

Some questions can be asked regarding a product’s growth

  • What are activity levels like as time progresses?
  • Does the viral loop communicate the value of the deeper product?
  • What is the user bounce rate after the first viral flow?
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