Prioritization might prevent you from expending energy building the wrong thing, but it is not a guarantee that you actually build the right thing.
- PMs are responsible for making sure the right thing gets built - something that creates value for customers and for the company
- Prioritization is but one of the tools available to do so
- The problem with putting prioritization on a pedestal is that it draws focus to costs rather than value
- At best, prioritization causes us to think carefully about tradeoffs. At worst, it pushes us to the flawed assumption that making tough choices is a zero-sum game
- By relinquishing some control, you open yourself up to possibilities that would otherwise never have been available
- Truly great products, and truly great product organizations, are built by product managers who say yes