TikTok’s accurate algorithm and low barriers for content creation has propelled its industry leading engagement and growth.
Their success is due to their ability to understand the average user – lurkers who consume without creating content.
TikTok’s unique features
Any user can go viral
The creator fund fuels content creation
Powerful recommendation algorithm provides users relatability within a community
Challenges for competitors
Instagram Reels – finding the balance between friends/family community and community with strangers
Triller – caters to creators and rising stars instead of smaller niche communities
TikTok's able to dominate the short-term video social platform market largely because of the abundant communities it fosters for lurkers.