Coursera’s Chief Product Officer John Ciancutti shares the principles and four phases that define a successful recruiting process.
Setting Up the Close
- Think about closing the deal from the very beginning and throughout your interaction with every candidate.
- Treat every candidate as the candidate until they are not.
- The hiring process should be about relationship building.
- Every touchpoint in every phase of your process should drive toward the result of closing.
Phase 1: Sourcing
- Even if your company has internal or external recruiters, they should be considered supplemental to department managers.
- Target companies that make the most sense.
- Initiate as many conversations as you can.
- The initial outreach should come from you to ensure it is personal and specific.
- Screening generally includes a phone call and coffee in that order.
Phase 2: Coffee
- Coffee creates a more casual conversational environment and is the perfect opportunity to go deeper on their personal motivations and past decisions.
- If you are not enthusiastic, end the process immediately in person and explain why.
- If you are still interested, phrase an interview in a low stakes and low risk way.
Phase 3: Interviewing
- Make sure you are the first person to meet them onsite.
- The structure and content of the interviews is the responsibility of the hiring manager.
- In order to get the most out of conversations, you need great interviewers.
- Track progress throughout the day and cut things off if it is not a good fit.
- Let the hiring manager make the call, and hold them accountable for being right almost all the time.
Phase 4: Close
- If you have conviction about a candidate at the end of interview day, you spend the next day closing.
- When you truly believe your company is the best choice, do not hold back.
- Talk through compensation and answer questions.
- If you fail to close a candidate, your primary goal should be to understand the root cause.
Reflect on Your Results
- Remember to discuss candidates and track their progress on a regular basis.
- The overarching goal is to get better and better at hiring as a team as you grow.