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Ness Labs: Make the most of your mind
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A Summary of

The Superhuman Product/Market Fit Engine

Rahul Vohra
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Define, measure, and systematically increase product/market fit

  • When looking for PMF for Superhuman, Rahul Vohra read everything, but only found lagging indicators.
  • Ellis had a leading indicator
    • Ask if users would be disappointed if they couldn't use your product anymore.
    • If 40% say yes, you have something.

5 step engine

  • Set up your survey
  • Segment your audience
  • Analyze feedback
  • Roadmap improvements
  • Track PMF

Learn from Superhuman

  • Use the interactive cloud to sort through Superhuman's survey responses
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