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The product/market fit mirage

Eric Paley
Founder Collective
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Don't wait to go viral

  • Finding product/market fit before scaling is good advice. Not doing so can kill your startup.
  • However, founders tend to build a good product, get good feedback, and repeat, waiting for an extraordinary product.
    • Or more likely, a product that will go viral.
  • Not all companies need to go viral - some need to be built out first.
  • Focus on whether users like your product, and use that to decide when to scale.
  • Scale breeds scale. You won't be able to organically grow unless you make the effort up front.
  • Don't wait for a magical moment that may never come.
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