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The power of simplicity: how to manage our complexity bias

Anne-Laure Le Cunff
Ness Labs
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Nothing Left to Take Away

  • Keep it simple, stupid
    • A.k.a. K.I.S.S., emphasizes that most systems work best if they are kept simple
  • Less is more
    • Arrange the necessary components to create an impression of extreme simplicity
  • Simplify, then add lightness
    • Use the magic of subtraction to innovate

The Allure of Complexity

  • Marketers exploit our complexity bias by making their products sound more sophisticated and their brand more authoritative
  • A little bit of complexity can do wonders when coupled and well-balanced with simplicity

Complexity is a Moving Target

  • Complex experiences can be rich and exciting
  • Be mindful of of the way we manage our lives rather than aiming to eliminate all complexity
  • Striking the right balance is a delicate exercise, but it can be done
  • Remember, simplicity is the ultimate sophistication
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