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A Summary of

The New Mindset for Product-Market Fit

by
James Currier
NfX
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Finding product-market fit:

  • Stage 1: Finding a product idea that users want — a concept that sticks.
  • Stage 2: Executing on the product — actually building it well.

Product-market fit is critical for success

  1. Achieving product-market fit means identifying customers who want your solution, in a market large enough to justify the business.
  2. The strongest product-market fit comes when users use the product routinely and find they can’t live without a product. Before you can find product-market fit, you need to first define your product’s promise.

Measure your product promise:

  1. Define the language, positioning, pricing, benefits, and value to your users
  2. Create ad campaigns to test different stories.
  3. Set up multiple landing pages and calls to action.
  4. Define your audience and start marketing.
  5. Analyze campaign success, benchmark data, and optimize until you get to a validated product promise.
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