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A Summary of

The Hunt for Product/Market Fit

by
Sachin Rekhi
Sachin Rekhi
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Bring discipline to the P/MF hunt

Define your P/MF hypotheses

  • Dimensions: target audience, problem you're solving, value propositions, strategic differentiation, competition, acquisition strategy, monetization strategy, KPIs
  • Innovate on a few dimensions, not all. Use best practices for the rest

Validate each uncertain P/MF hypothesis

  • Pre-product: customer validation interviews
  • Post-product: customer metrics

Iterate based on what you've learned

  • Increase precision or change hypothesis
  • Fast iteration requires clear understanding of who owns the decision organizationally

Pivot on a single hypothesis

  • Something not working doesn't mean everything is not working
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