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A Summary of

The design of social spaces

Andrew Chen
Andrew Chen
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What’s the “unit” of your social space?

  • For Facebook, it’s people. For Youtube, it’s videos.
  • What is the core action your users are doing?

Is your social space open, closed, or both?

  • Open space: anyone can see anyone else’s content. This has a strong network effect.
  • Closed space: you must be invited to see an individual’s content.
  • Semi-open space: you can see content of those who are in your network.

Personal vs mainstream

  • If you have personal content, make sure it facilitates the formation of networks. 
  • Mainstream content might be enjoyable, but will not bring a sense of urgency to your users
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