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A Summary of

The Art of Being Compelling as a Product Manager

by
Sachin Rekhi
Sachin Rekhi
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The substance in product management (PM) is the hard skills needed to learn and excel at building great products (i.e. customer discovery). Style is the soft skills needed to get things done (i.e. influence without authority). Most product managers tend to undermine the importance of style. How can managers learn to improve?

Be Compelling

Most of the soft skills associated with PM involve making a compelling argument to the stakeholders. How?

Framing

Present a particular perspective to steer the audience to the desired conclusion.

Social Proof

Leverage the shared opinion of others to convince key stakeholders.

Goal Seek

Redefine your initiative in terms of a decision maker's own goals.

Inception

Make another believe the idea was their own.

Citation

Summarize first-party research succinctly. Surfacing too much data will dilute the argument.

Narration

Recast your argument as an engaging story.

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