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Strategic Debt Is the Silent Killer of Startups

by
Noa Ganot
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Strategic debt

  • Silently builds up in startups and impedes progress
  • Starts when big-picture, strategic questions from management are ignored or half-wittedly answered
  • Arises from lack of future planning because you only have time to attend to current issues
  • Shifts focus to current customers, not future ones

Identifying and overcoming strategic debt

  • Signs of strategic debt include:
    • An illogical roadmap
    • No thorough answers to big-picture questions
    • Unclear connections between business goals
  • To overcome strategic debt, declare long-term goals that are solutions to gaps in the business
  • Start thinking about how to break into new market segments
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