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A Summary of

Simple is Marketable

by
Andrew Chen
Andrew Chen
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Simple products have better designs and are easier to market. The impact of simple products on consumers is more desirable and well-optimized.

Why simplicity is more preferable

  • Simplicity and optimization of flows make it easier for consumers to use/manage the product. Consumers can simply figure out the question “what do I do next?”
  • Since the product is usable by a variety of consumer types, the product is exposed to more data, thus more improvement opportunity.
  • Simple products with convenient usage will get better signup rates, and this helps the designers or producers to put their attention to improve and innovate more, rather than focusing on low-impact features. Simple and highly optimized products are more marketable because they have the tools to communicate their impact to users, soft onboarding flows, easy to understand call to action methods, and drive a lot of values.
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