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A Summary of

Ship outcomes, not just features, with the Product Impact Framework

by
Brian Donohue
Intercom
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Businesses Get Results…

There are two main focuses of projects in business. - There are feature-driven projects that change product features to ultimately lead to business impacts. - There are also outcome-driven projects that focus on the desired business impacts and work backward to understand what features will be the best for those results. Many businesses find it difficult to progress through both types of focused projects.

With the Product Impact Framework.

The Steps for the feature-driven projects are as follows (and vice versa for outcome-driven projects): 1. Ship Product Features 2. Solve Customer Problems 3. Drive Customer Behavior 4. Impact Business Results The Product Impact Framework steps above allows for any business to efficiently ship both features and outcomes to their customers with minimal difficulty.

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