As the conductor of cultural currents, Reddit may have more upside than any other social media company.
Video - Since its initiation in 2017, video has become a prominent feature with the homepage. - In 2019, Reddit introduced live streaming through a program called RPAN. - Reddit is purchasing Dub-smash to integrate into video filtering and increase audience diversity and engagement. Geographical Expansion - The company is popular domestically, but struggles internationally. - Reddit has two disadvantages in terms of internationalization. - Text-first - Since most of its content is written in English, its appeal is limited in non-English speaking countries. - Group-Based - You follow a community, not an individual, and a community is only valuable once a certain number of users are involved. - Reddit is looking to overcome this challenge by initially expanding in France and Germany. Crypto - There may be a more extensive push into creating a native economy.
Reddit should make improvements to the core product. No Brainers - Redesign browsing - Improve recommendations - More search functionality Meaningful Upgrades - Elevating the Profile - High-profile people have little incentive to maintain a presence on the platform. - Lean into the creator economy movement. - Creator-first - Reddit could drive traffic to chosen creators. - For paid communities, that would improve top-line revenue. - Create an Economy - Reddit should make it easy for subreddits to pay-gate their community. - Adopting an intrinsic currency would create a virtuous free cash flow cycle. Galaxy Brain Moves - The Snooniverse - Snoo, Reddit’s mascot, can be customized to create more engaging profiles. - Reddit could build out these spaces to become synthetic social environments. - Own the Conversational Pipeline - Reddit is letting the value it creates leak into other platforms. - Unbundle itself - It should create dedicated teams to build for its winning communities.