Arrow icon
Ness Labs: Make the most of your mind
Learn more about Joggo

A Summary of

Rarely say yes to feature requests

by
Des Traynor
Intercom
View original

To implement a feature, you must answer yes to every question below.

  1. Does it fit your vision?
    1. What do you know about this problem that no ne else does and how do you believe it should be solved?
    2. Keep your vision in mind and make sure the decisions you make are in line with your vision
  2. Will it still matter in 5 years?
    1. Do not just default to the mainstream trends, focus on the meaningful aspects of your product to discern whether it will have a long life-span
  3. Will everyone benefit from it?
    1. Do not satisfy the desires of a small sample of vocal users without taking a second to investigate how many people really want the feature
  4. Will it improve, complement, or innovate on the existing workflow?
    1. The majority of your time should be spent on improving or innovating upon existing ones
  5. Does it grow the business?
    1. The key point is to understand how the feature can translate to growth
  6. Will it generate new meaningful engagement?
    1. If you add a metric to track one area of your product, you must also analyze the other areas that are likely to be impacted
  7. If it succeeds, can we support & afford it?
    1. Don’t rush a broken build that will require numerous fixes and an influx of customer complaints for support
  8. Can we design it so that reward is greater than effort?
    1. For any feature to be used, the perceived benefit has to be greater than the perceived effort
  9. Can we do it well?
    1. To build a feature well, you have to understand the job it does intimately
  10. Can we scope it well?
    1. Badly scoped features meet no one’s requirements, ship late, if at all, and add nothing to the product but confusion

Slippery Slopes and Marginal Calls

  • Bloat, complexity, and disruption can only be seen in the rear view mirror, so always be mindful of the risk of saying yes
Related content
See all posts
Arrow icon
December 6, 2016
/
Sachin Rekhi
/

Modern Project Management for Product Managers

Read more
/
Des Traynor
/
Intercom

Rarely say yes to feature requests

Read more
February 17, 2020
/
/
Zepel

How to identify and make product improvements?

Read more
/
/
Bokardo

1 hour of research saves 10 hours of development time

Read more
/
Avichal Garg
/

Product Reviews

Read more