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A Summary of

Product lessons from the’s founder Alex Zhu (who now serves as VP TikTok)

Haris Aghadi
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Alex Zhu, founder of and VP of TikTok, on product development

  • Make content light + production and consumption fast
  • Don't fight human nature
  • Get young early adopters
  • Optimize your product for early adopters
  • Interact with users
  • Starting a product requires convincing people
  • Early users should get a lot of value quickly, and become role models
  • Later, create a "middle class" of average users who have opportunity to advance, but get value from being average
  • If users become famous, they'll need revenue to stick around
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