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A Summary of

Product First

by
David Sacks
Bottom Up
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The most common way to create a good startup is to start with a product idea, and then learn the exact market, buyer, and business model. This process is often ignored but allows for growth as the startup develops.

How to create a startup “Product First”

  1. Create the product hook
    1. In simple terms, what is the value your product creates.
  2. Discover the market insight.
    1. Discover who uses the product and why.
  3. Operationalize the insight.
    1. Create data based on insight and plan growth accordingly.
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