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A Summary of

Pitch Deck Teardown: DocSend. A brilliant deck that raised $1.7M

by
Nicolas Carteron
Medium
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DocSend has established itself as a serious contender in the corporate application market, boasting more than $18B raised using their platform to share financial documentation. These are some important details they had in their seed round deck that helped them raise $1.7M in 2013.

Title Slide

  • Should include logo and brand name, tagline and some icons that explain the value proposition of the company and purpose of the deck

Team Slide

  • Shows the different members of the team, their position and a short bio

Comparisons

  • Compare yourself to existing services to introduce your offering and to anchor it to a certain image of quality. However, this could be seen as lacking character. 

The Problem

The Solution

  • Refine them until they not only convey your offering clearly but also do it with style.
    • Action verbs should be strong, sentences catchy.

Revenue Model

Market Size and the larger opportunity

Customer acquisition

  • Outline your exact plan precisely.
  • Investors love when your story is coherent and your strategy in line with your economics.

Competition

Product Walkthrough

  • Outline exactly what your product is and how it works. 

Customers

  • Outline people, company names and logos, highlighting how many employees they have, how many sales reps etc. A pitch deck should demonstrate a clearly defined strategic plan, a growing target market, and reasonable unit economics.
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