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A Summary of

Peacetime PM/Wartime PM

Noah Weiss
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Peacetime is when a company has a competitive advantage and is growing. Wartime is when a company is facing an existential threat.

Peacetime PMs:

  • Can think long term
  • Think about companies to buy
  • Doesn't worry about the competition
  • Focuses on small details
  • Improves vanity metrics
  • Allows experimentation with ideas
  • Builds for niche users

Wartime PMs:

  • Focuses on the next 6 months
  • Worry about competition stealing marketshare
  • Makes fast decisions
  • Picks their battles
  • Builds for the majority and for top level users
  • Meets minimum acceptable quality Unless everything is going really well, you're at war.
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