It was built off the founder’s viral spreadsheet created to help his sister “choose a credit card”
The company acts as a link between would be borrowers and available lenders, helping them find the best fit.
“…they do this through search engine optimization”
But their “aggressive tactics” have put them on Google’s naughty list
Example: offering awards to companies who then “link back to NerdWallet”)
It seems that NerdWallet is honing in on Google’s chunk of advertising pie
Why does Google let them exist?
Probably because the cold-calling and major grunt work required to generate NerdWallet’s customer base is just not appealing to Google’s more programmatic approaches.
Google seems content to sit back and take some of the ad profits NerdWallet generates for them anyway.
Facebook growth is similar to a government's in that it is linked with GDP and user (populace) happiness. To appease their users, they are now allocating resources to block illegal rainforest sale ads.
Cities are taking advantage of the temporary fluctuation in workplace “arrangements” (home, office, hybrid) by “paying for people to relocate to them”
Information has become so easy/cheap to generate that the “valuable” task is now how to properly filter it all.
The “VIE structure” for US investment in Chinese companies can allow abuse of shareholders. However, recent case studies show that legal action against abuse is at least taken seriously.