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Negativity bias: how negative experiences cloud our judgement

by
Anne-Laure Le Cunff
Ness Labs
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Negative bias

  • Negative events have bigger impact than positive ones
    • Negative stimuli triggers stronger response in the brain
  • We make decisions based on negative information, causing:
    • Risk aversion - preferring a sure outcome over a more risky but higher-rewarding one
    • Loss aversion - choosing avoiding losses over acquiring equivalent gains
    • Clouded judgment

Combatting the bias

  • Pay attention
    • Be aware of this bias and refresh your perspective objectively
  • Self-reflect
  • Establish positive routines
  • Use mental models
    • Judge a situation then make a decision objectively
  • Avoid the rabbit hole of negativity
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