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Most Startups Should be Deer Hunters

Mark Suster
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When starting a company, know what kind of customers you will serve: the size, their problems, the features that will attract them. - Elephants (massive corporate customers): rewarding but difficult to catch without optimized tools - Rabbits (low-level entry customers): must catch a lot of rabbits to worth the effort - Deers (willing-to-pay customers): easy to catch and not too demanding for you to focus on strategy

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