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Minimize your Time to Product/Market Fit

by
Andrew Chen
Andrew Chen
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Time to Product/Market Fit (TTPMF)

  • This must be minimized.
  • If a startup fails to achieve product/market fit, it will fail.
  • 1-2 years is generally the limit before a startup runs out of capital or its team falls apart.

Reducing The TTPMF

One way is to copy existing products that have already achieved P/M fit. However, cloning a product 100% carries weaknesses such as: - Inability to grow the market - Subjected to incumbent competitors' control of market - Cannot compete with network effect of existing products Therefore, startups should preserve 80% of the product’s characteristics and reinvent 20%, creating enough product differentiation to grow past the incumbent competitors. Reduce TTPMF to focus on marketing optimizations without sacrificing long-term strategic value.

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