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Introducing the New Rules of Content Marketing

Molly Vorwerck
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Covid-19 has shifted approaches to marketing

Traditional approaches to marketing are becoming outdated as companies cut budgets and consumers shift preferences.

Consumer interests have changed

  • Searches for travel, industry, and advertising plummeted
  • Media, finance, and food terms have shot up.

Virtual events are taking over

  • More cost-effective
  • Requires less time commitment
  • Improved supporting technology

Technology allows companies to connect easier

Brands who do the following win the war of social media: - Engage with audience - Utilize a variety of platforms - Give back to the community - Educate customers - Empathize with customer’s situations

Quality information is imperative.

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