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A Summary of

In Defense of the Deck

by
Bill Gurley
Above The Crowd
View original

Over the past few years less entrepreneurs are pitching with a slide deck. However, investors are evaluating how founders convey a story and a deck illustrates that skill. Founders can have success without a deck, but this isn’t always optimal. 6 reasons why good presentation decks are impactful:

Importance of narrative

A slide deck transports the listener to the conclusion to invest

Controlling the cadence

  • Slide decks help organize arguments and keep them succinct
  • Helps use time wisely 

Numeracy

  • Conveying statistics is much easier in a presentation 
  • Best entrepreneurs are focused on numbers

Storytelling never ends

  • There is always a need to attract investors and customers and practicing storytelling is key
  • Better storytellers are often better entrepreneurs

The process itself is useful

  • Creating a presentation is a forum to make sure everyone is one the same page
  • A structured presentation helps organize key parts of the business 

Be like Steve

  • The top entrepreneurs like Elon Musk and Jeff Bezos all had some sort of presentation It makes sense to go without a presentation in a get-to-know you situation with an investor Great storytellers have a competitive advantage
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