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A Summary of

If your product is Great, it doesn't need to be Good.

Paul Buchheit
Paul Buchheit
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The iPod and iPad

  • Negative reviews focus on what the product doesn't have, but more features does not always mean better

The right approach

  • Pick three attributes or features, get those things right, and forget about everything else
    • Early iPods were the essentials, well executed
    • The basic product should be well executed, because adding features won't save it
  • Focusing on core features allows you to find the value in the product
    • If it's great, it doesn't need to be good Get the three key features right, and worry about the rest later.
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