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Ness Labs: Make the most of your mind
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A Summary of

How we make decisions at Coinbase

Brian Armstrong
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Set the parameters

  • The decision date - Make sure to choose a deadline.
  • The revisit date - No decision date is set in stone, make sure to come to an agreement about how and when the decision will be revisited.


  • Enumerate the options - Brainstorm ideas and go for quantity.
  • Present data - Present any data collected from stakeholders.
  • Voting round one (blind)
  • Weigh-up pros and cons
  • Voting round two


  • Communicate the decision
  • Memorialize the decision - Save the document in a place it can easily be reviewed later.
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