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How We Got 10 Million Teens to Read Fiction on Their Phones

Prerna Gupta
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Hooked is a mobile-first media platform, allowing users to read and author chat fiction.


  • Rather than destroy reading, Hooked makes reading engaging for a broad audience.
  • The goal is to get more teenagers to read more fiction through the medium that they are most familiar with — their phones.


  • Users read short, fictional stories that are written in the form of a text conversation.
  • Users have the ability to write their own stories.
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