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A Summary of

How to Run a Quarterly Product Strategy Meeting: A Board Meeting for Product

by
Gibson Biddle
Ask Gib
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Goals of Meeting

  • Provide context through product strategy, tactics and metrics
  • Ensure alignment across the organization
  • Share results and learnings
  • Articulate theories and hypotheses for future experiments
  • Determine where to invest time / resources

Results of the Meeting

  • Results-focused organization against the provided metrics
  • Determine which product leaders were strong
  • Impact on product organization and company culture

Articulate the Strategy

  • Spend 30 minutes describing overall product strategy / hypotheses
  • Explain what tactics will be used to achieve strategy
  • Describe measurements used to define success
  • Reiterate the strategy each meaning

Organize the Team Into "Swim Lanes"

  • Break down larger org into smaller teams
  • Each leader will own a part of the strategy and tactics and use the metrics to keep track of the success
  • Each Swim Lane leader will present a one-pager which is a deep-dive into how their team will support the strategy

Attendees

  • Keep to less than 20
  • Sample Attendees: CEO, Head of Product (Meeting Host), Product Leader for each Swim Lane, Research / Consumer Insights Leader, Data Leader, Design Leader, Tech Leader, Tech / Design Partners from Critical Swim Lanes

Meeting Cadence

  1. Product leader presents strategy
  2. Qualitative / quantitative research and insights that impact critical results and / or multiple Swim Lanes
  3. All Swim Lane Leads present their Swim Lane. Half the time is presenting the other half is fielding questions and comments
  4. Recap of the "So-What's" (i.e., what matters) and the "Go-Do's" (i.e., action items from the meeting)

After the Meeting

  • Have a dinner or drinks to build sense of team
  • Conduct a survey of the meeting to determine efficacy
  • Share key results / insights at all-hands company meetings Effective meetings should run like a movie with conflict, debate and eventual resolution.
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