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How to Manage Risk as a Product Manager

Anu Ramakrishnan
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Strategic risk: building the right features during formative planning Executional risk: managing design and quality during operations

Assess and mitigate risk

  • Prioritize roadmap based on goal-aligning metrics
  • If you want to launch a brand new product or feature, invest in more market research
  • Have complete confidence in your product design before further development to reduce significant changes
  • Implement internal (with employees) and beta (A/B) testing to catch bugs
  • Pursue the right metrics that best fit your goals and analytics
  • Have a 2-way door or fall-back plan for unforeseen circumstances
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