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A Summary of

How to increase your product's retention

by
Lenny Rachitsky
Lenny's Newsletter
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In Business, there is always room for growth, especially for product retention.

Strategies to Improve Product Retention

  1. Improve Your Product
    1. By delivering more value, more customers will regularly use your product.
  2. Improve Your Onboarding
    1. The more users know about your product, the more users that your product will have
  3. Make It Stickier
    1. Make your product so valuable that users will not give it up.
  4. Catch Users Before They Leave
    1. Give users a reason to stay 
  5. Remind Users of Your Value
    1. Constantly show users what is valuable about your product.
  6. Bring Back Users After They’ve Gone
    1. Demonstrate the value that past users are missing out on
  7. Change Your Users
    1. Target the best audience for your product
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