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A Summary of

How to identify and make product improvements?

by
Zepel
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Product improvement is the process of making product changes that improves either product engagement or retention.

To identify product improvement opportunities:

  1. Map feature usage to your user's product journey.
    1. Have a clear representation of what features your users use and when, where your users drop off, and how users flow within your app.
  2. Measure the feature success throughout the journey. 
    1. Identify how each feature is being used, why it’s being used, and if the feature was successful in achieving its goal.
  3. Find the correlation between feature usages and business goals. 
    1. Use the Phi coefficient to identify the relationship between the number of times a feature is used and your goal.
  4. Identify what product improvement to work on. 
    1. Make adoption or frequency improvements based on the relationship between a feature and the goal, the number of people who adopted the feature, and how frequently they used the feature.
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