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A Summary of

How to Engage Your Users to Build the Product They Actually Want

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First Round Review
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Massdrop Model for Engaging Customers

  • Launched in 2012 to help people get lower prices through bulk-buying
  • Company outlook has been hugely influenced by customer feedback

Fielding Ideas Mindfully

  • Massdrop eased communication with users.
    • Collected email addresses on users who voted for a particular product to be put in stock
    • Created a secure system to vote on products

Over-communicating Efficiently

  • Massdrop founder set clear expectations for Massdrop to his team.
  • The company recognizes 10 to 15 active “hero” users and asks them for suggestions to improve

Making Sacrifices to Build Trust

  • In order to satisfy vendors with privacy concerns, Massdrop created some disgruntled customers. Signups rebounded when the company explained the situation to its hero users.
  • By developing a “commit to buy” feature, Massdrop was able to guarantee customers’ discount spots on a product.
  • Showing early customers that you value their input, and giving them credit for their contribution is essential to success.
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