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A Summary of

How To Build Your Audience Well Before Launching Your Product

by
Sachin Rekhi
Sachin Rekhi
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It's possible to build an audience for your product long before you launch it.

Strategy

Invest in building out a blog that is valuable independent of your product, yet also designed to attract your product's target audience.

Examples

  • 37signals - launched the Signal vs Noise blog years before the founders launched Basecamp
  • SEOmoz - started as a guide blog on SEO and was used to upsell 10k members on the Pro membership plan
  • Mint.com - built out the MintLife personal finance blog targeting young professionals which they then shoehorned into Mint.com when it launched
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