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A Summary of

How to announce a funding round

by
Tiffany Spencer
Techcrunch
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Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future. How to get it right:

Drafting the Announcement

Mention investors, give a background on the company and quote from the founder or CEO

Securing coverage

  • The goal of your announcement is to generate news coverage.
  • Your media list should include reporters with whom you have a relationship. 

Lead Time

  • Give reporters ample time to write the story.
  • This can be easily achieved by sharing news in advance under “embargo.”

Amplifying the news

  • You can also amplify your news through social media and other “owned” channels.
  • Sharing links via Twitter, Facebook and LinkedIn drive awareness of the news. 

PR agency

  • Having PR professionals at your service is helpful.
  • For many early stage companies, committing to an agency on retainer is too much too soon.
  • You might consider working with a consultant or agency on a “project basis.”
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