Every startup confronts the question of how to acquire their first 1000 users. Below are strategies used by major consumer apps to acquire their earliest users:
Top seven strategies:
- Go where your target users are, offline- find early target users and where they currently congregating offline e.g. Tinder and Doordash
- Go where your target users are, online- find early target users, and where they currently congregating online e.g. Dropbox
- Invite your friends- e.g. Lyft and Yelp
- Create FOMO in order to drive word-of-mouth- e.g. Spotify and Instagram
- Leverage influencers- e.g. Twitter
- Get press- e.g. Airbnb and Slack
- Build a community pre-launch- e.g. Product Hunt
Key questions to ask yourself to determine where to focus:
- Who are your early target users, and where they currently congregating, offline and online?
- Do your friends fit into the target user group?
- Does your product rely on UGC?
- Is your value-prop incredibly strong?
- Is your product innately social?
- Who are influencers of your target users, and how could you get them to talk about your product?
- What’s a unique, compelling, fresh story you could pitch press?
- Could you build a community now, to leverage later?