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Have you a method for taking a product strategy and translating it into an OKR set? What are the best practices and things to avoid from your experience?

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Gibson Biddle
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Pros of OKRs

  • High-level alignment across an organization
  • Provide individuals an understanding of how their work contributes to company success
  • Specific objective can be motivating for teams
  • Widely used in the industry

Cons of OKRs

  • Hard to determine how quarter over quarter performance will affect specific metrics
  • Provides a false sense of certainty in the metrics outlined
  • Can "dummy-proof" the organization and not let individuals build with freedom If you are going to leverage OKRs you can do so from your product strategy using the Strategy, Metrics and Tactics (SMT) framework. To convert the SMT framework to OKRs, need to include an estimate of the proxy metrics. Be cautious in using these estimates and their "false precision".
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