Alphabet, the parent company of Google, is experiencing unbundling in four key areas: search, browsing, email, and collaboration.
- Google effectively has a monopoly on search, but Neeva is a rising alternative.
- Neeva monetizes by charging consumers a monthly fee, and it may be carving itself a niche to viably compete with Google in the future.
- With its robust platform of extensions, Chrome remains the most versatile and powerful browser with Safari trailing in second place.
- Brave, Opera, and The Browser Company have entered the folds in attempts to speed up browser speed and loading.
- By a narrow margin, Google is the dominant email provider.
- Superhuman, Hey, and Front offer email client alternatives and appear to be ushering in perhaps a new wave of founders pursuing the space.
- G-Suite includes a range of applications including Hangouts, Chat, Docs, Sheets, and Calendar.
- Zoom, Slack, Notion, and AirTable among others have come forward to challenge G-Suite's dominance and offer similar yet different products.
Anatomy of a Challenger
- There is no inherent morality in bundling or unbundling, but in the particularities of the current moment, it is hard not to wish for more viable challengers.
- Consumers may benefit as the monolith of Google is unbundled.