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A Summary of

Good Problem-Solution Fit questions to ask your customer

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A must-have product is more profitable than a nice-to-have product; tap into what your customer really needs

Types of “fits”

  • ‘Customer State fit’: make sure you understand your target group, their limitations, their available solutions
  • ‘Problem-Behavior fit’: after identifying most urgent problems, understand reasons for them; is this a problem worth solving?
  • ‘Communication-Channel fit’: understand what messaging will reach your customer

The Problem

  • Make a list of problems and guide customer through an elimination game to end up with the most important ones

The Behavior

  • What does the customer do about the problem currently?
  • Which solutions have been tried?
  • What are they paying for, and would they be willing to pay for something better?

The Solution:

  • State your vision of the solution
  • Identify price range for solution

After asking these questions:

  • Spot patterns in the problems experienced
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