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Ness Labs: Make the most of your mind
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A Summary of

Getting better at product strategy

by
Lenny Rachitsky
Lenny's Newsletter
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Creating and implementing strategy is a core role of a product manager. To create a winning strategy there are three major steps: determining, articulating and acting on your strategy.

Determining Your Strategy

  • Great strategies are problem-oriented, insight-driven, actionable, focused and cohesive.
  • Create a path from your problem to your vision.
  • Spend time to understand your customers and your market.
  • Learn about successful strategies.

Articulating Your Strategy

  • Well-articulated strategies are short, memorable, explainable by metaphor and easy to find.
  • Examples of well-articulated strategies are Gitlab, Tesla and Salesforce.
  • Ask what is the current situation, the complication, the solution and how you get there.

Acting on Your Strategy

  • "Good strategy is a hypothesis about what will work"
  • Remind people over and over about your strategy.
  • Every decision should go through your strategy.
  • Be ready to iterate and change your strategy.
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