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A Summary of

Get One Thing Right

by
Andy Dunn
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Many startups dream of conquering their market segment through a litany of products. More often than not, this distracts them from executing on one product excellently.

Customer engagement is initially driven by a singular, loved product

  • It is better for a product to be loved by a small number of people than to be sort of liked by many
  • If a product is loved, customers will organically market it which is not only free but also much more effective 

With limited resources, startups often can only focus on one product at a time

  • Startups have limited resources and thus should only focus on a single product initially to avoid being spread too thin 
  • If success is achieved with a single product, those profits can be used to fund future development, allowing for independence from VC funding
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