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A Summary of

Generating buzz

Lenny Rachitsky
Lenny's Newsletter
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How to generate buzz for your launch

  1. Release a remarkable video
  2. Create a remarkable product demo
  3. Offer a remarkable value prop
  4. Execute a remarkable offline stunt
  5. Start a remarkable controversy
  6. Offer a remarkable giveaway
  7. Include a remarkable viral mechanic
  8. Get a remarkable hard-to-get product to be shared by influencers or press
  9. Carry out a remarkable pre-launch tease
  10. Be remarkably everywhere
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